RZQ ACTIVE Brand Guidelines

17-Sheet Comprehensive Brand Book & Apparel Identity Architecture

Complete 17-slide brand identity manual establishing the Rzqactv® primary mark, R® monogram, clear-space geometry, Electric Blue / Acid Green palette, Voguish + League Spartan typography spine, and garment/hardware applications.

CLIENT / GROUP: RZQ ACTIVE · PT IFA Group
PROJECT PERIOD: Unverified
ROLE: Brand Designer under PT IFA Group
MANUAL FORMAT: 17 Widescreen Sheets · 16:9 (2880×1620px)

01 / COVER

01 / 17

RZQ ACTIVE Brand Guidelines Cover

Use Arrow Keys or Jump Pills 01–17

MODULE 01 · FOUNDATIONAL BRIEF

Context & Brand Manifesto

Positioning RZQ ACTIVE ("Built For The Limitless") across youthful, community, and trendsetter pillars.

RZQ ACTIVE Sheet 02 Table of Contents — 02 / CONTENTS INDEX

03 / BRAND MANIFESTO

MODULE 02 · VERBAL & CHARACTER DIRECTION

Identity Direction — Character & Voice

Youthful, energetic positioning and direct brand voice guidelines defined across Sheets 04–05.

04 / BRAND CHARACTER

05 / BRAND VOICE

MODULE 03 · MARK ARCHITECTURE

Logo System, Monogram & Clear Space

Primary Rzqactv® wordmark, secondary R® monogram lockup, and minimum clear-space construction rules across Sheets 06–08.

06 / PRIMARY WORDMARK (RZQACTV®)

RZQ ACTIVE Monogram Lockup Sheet 07 — 07 / MONOGRAM LOCKUP (R®)

RZQ ACTIVE Clear Space & Minimum Size Grid Sheet 08 — 08 / CLEAR SPACE & MINIMUM SIZE

MODULE 04 · CHROMATIC & TYPOGRAPHIC TOKENS

Brand Color System & Typography

Extracted directly from Sheet 09 (09 / COLOR SYSTEM): Electric Blue and Deep Blue carry apparel hardware and digital headers, paired with Acid Green and Forest Green energetic accents.

Electric Blue

HEX: #015AFF
RGB: 1, 90, 255
CMYK: 90, 60, 0, 0

Deep Blue

HEX: #0143BF
RGB: 1, 67, 191
CMYK: 100, 70, 0, 0

Acid Green

HEX: #68E742
RGB: 104, 231, 66
CMYK: 60, 0, 80, 0

Forest Green

HEX: #4CA830
RGB: 76, 168, 48
CMYK: 75, 10, 100, 10

RZQ ACTIVE Color System Specification Sheet 09 — 09 / COLOR SYSTEM SHEET

RZQ ACTIVE Voguish Primary Typography Specimen Sheet 10 — 10 / DISPLAY TYPEFACE — VOGUISH

RZQ ACTIVE League Spartan Functional Typography Sheet 11 — 11 / FUNCTIONAL TYPE — LEAGUE SPARTAN

MODULE 05 & 06 · PHYSICAL LABEL VS DIGITAL MOCKUPS

Art Direction & Brand Applications

Distinguishing photographic garment label execution (Sheet 13) from digital merchandising and packaging mockups (Sheets 14–16), guided by the Clean · Candid · Contextual photography direction on Sheet 12.

RZQ ACTIVE Photography Art Direction Sheet 12 — 12 / ART DIRECTIONEDITORIAL GUIDE

RZQ ACTIVE Woven Collar Label Garment Closeup Sheet 13 — 13 / WOVEN GARMENT COLLAR LABELGARMENT CLOSEUP

RZQ ACTIVE Lanyard Digital Mockup Sheet 14 — 14 / OFFICIAL LANYARDDIGITAL MOCKUP

RZQ ACTIVE Shopping Bag & Decal Digital Mockup Sheet 15 — 15 / RETAIL BAG & HARDWARE DECALDIGITAL MOCKUP

RZQ ACTIVE Anodized Box & Hardware Mockup Sheet 16 — 16 / HARDWARE PACKAGINGDIGITAL MOCKUP

RZQ ACTIVE Closing Manifesto Built for the Limitless Sheet 17 — 17 / BUILT FOR THE LIMITLESS.CLOSING SHEET (06)